This Cookie Policy explains how BirdFlex LLC (“BirdFlex,” “we,” “us,” or “our”) and our affiliated entities use cookies and similar tracking technologies when you visit our website at www.birdflex.com (the “Website”). It explains what these technologies are, why we use them, and your rights to control their use.

What are cookies?

Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. They help websites function properly and allow them to recognize your device when you return.

Cookies can store information such as user preferences, login status, and browsing activity.

Cookies set directly by BirdFlex are called first-party cookies. Cookies placed by external services (such as analytics tools, advertising networks, or embedded content providers) are called third-party cookies. These third parties may track your activity across different websites and services.

Why do we use cookies?

BirdFlex uses cookies for several purposes, including:

• Ensuring the Website operates correctly and securely
• Improving performance and user experience
• Understanding how visitors interact with our Website
• Personalizing content and features
• Supporting marketing and advertising efforts
• Enabling integrations with third-party tools and services

Some cookies are required for the Website to function properly, while others help us improve functionality, analytics, and marketing effectiveness.

Types of cookies we use

1. Strictly Necessary Cookies

These cookies are essential for the Website to function. Without them, core features such as login, navigation, and security may not work properly.

2. Performance and Functional Cookies

These cookies help us improve how the Website performs and operates. They allow us to enhance features and user experience, but the Website may still function without them.

3. Analytics and Customization Cookies

These cookies collect aggregated data about how users interact with the Website. This helps us understand usage patterns, improve services, and tailor content to user preferences.

4. Advertising and Marketing Cookies

These cookies are used to deliver more relevant advertisements and marketing messages. They help measure ad performance and prevent repetitive advertising.

5. Social Media and Sharing Cookies

These cookies enable users to share content through social media platforms or interact with embedded social features. They may also be used for advertising purposes by those platforms.

How we use cookies

BirdFlex uses cookies to:

• Track website traffic and user behavior patterns
• Improve platform functionality and performance
• Customize user experiences
• Support marketing campaigns and retargeting efforts
• Analyze the effectiveness of content and advertising

How can you control cookies?

You have the right to accept or decline cookies.

You can manage cookies through:

• Your browser settings (to block, delete, or limit cookies)
• Opt-out tools provided by certain third-party advertising networks

If you disable cookies, some features of the Website may not function properly.

Please note that essential cookies cannot be disabled because they are required for core functionality.

Other tracking technologies

BirdFlex may also use similar technologies such as web beacons (also known as pixels). These are small tracking elements used to:

• Measure email engagement (such as email opens)
• Track website usage and conversion activity
• Improve marketing performance and communication effectiveness

These technologies often work alongside cookies to help us understand user behavior.

Email tracking

Some of our emails may include tracking pixels that allow us to know whether emails are opened or links are clicked. This information helps us improve communication and content relevance.

Third-party cookies and advertising

Third-party services may place cookies on your device when you interact with our Website. These providers may use collected data to:

• Deliver targeted advertisements
• Measure advertising effectiveness
• Build audience insights across websites

BirdFlex does not directly control how third-party cookies are used once they are set by external providers.

Changes to this Cookie Policy

We may update this Cookie Policy periodically to reflect changes in technology, legal requirements, or business operations.

When updates are made, we will revise the “Last Updated” date at the top of this page. In some cases, we may also provide additional notice through the Website or email communication.

We encourage you to review this page regularly.

Contact us

If you have questions about this Cookie Policy or how BirdFlex uses cookies and tracking technologies, you can contact us at:

Email: support@birdflex.com
Website: www.birdflex.com